B2B stands for ‘Business to Business’. B2B sales refers to companies who sell their products or services to other businesses, rather than to individuals. In contrast, B2C stands for ‘Business to Consumer’ and, refers to companies who sell directly to members of the public. A company that is targeting individual consumers only needs to convince one person to buy. A B2B organization will usually need to convince multiple stakeholders, who are all involved in the purchasing decision and will have their own priorities. In a B2B business, your marketing skills are required to be incredibly strong to even survive in the marketplace, forget about growth. Since everybody uses the Internet nowadays, your B2B venture is known to so many people even before you realize that they are watching. In this situation, it is needless to say that a B2B market has to remain always on the toes if it aspires to be a market leader. In the B2B business, the sales & purchase cycle lasts longer (a few months or more). Therefore, different strategy and actions are required to market products and services to B2B prospective clients. It depends on at what stage of lifecycle the prospects are currently in. The more mature is the product, the easy your marketing strategy will be. B2B products are complex, and most of the times the product features are not clearly visible. Hence, B2B marketing has to be intricate, subtle, and technical to make the content persuasive and understandable to the users. When B2B marketers pitch a target customer after seeking more information and evaluating references accurately, there is a low risk of failure. It is equally important to research alternative manufacturers, products, or solution providers.
Organizations that have made sales and marketing team are able to realize measurable business value including:
increased sales and marketing efficiencies
more content usage
faster deal progression, and
Marketing plays an important role in selling. It helps sales teams find and qualify leads and maintains contact with prospects throughout the sales cycle. Although sales and marketing reside in different departments in most organizations, integration between the two can help to improve overall performance in terms of revenue and profit. Sales and marketing must work together to provide the buyer with high quality, relevant, valuable content in conversations for just a shot at winning the deal. Sales is important because it is the bottom line. Marketing is about getting a product known. At the end of the day, it’s about the business bottom lines – and about getting results.
An outsourced sales firm is a team you hire to support you in generating prospects, nurturing leads, and moving clients through your sales pipeline. Working with an outsourced sales and marketing team gives you a competitive edge, because this team is solely dedicated to producing sales results. They’ll be able to work with laser focus to build your pool of prospects, then convert them into leads and sales. When you manage sales in-house, your team may often have their focus diverted by competing priorities. An outsourced sales team, on the other hand, is paid to do one thing – make connections that convert. If you have an in-house marketing team, you’ll need to meet with your outsourced team’s relationship manager and set clear expectations. Communication is the key to building a partnership that works and generates the kind of results you expect.
At Fair Trade L.L.C we provide an in depth analysis of new growth opportunities customized for your business under over Business Consultancy division and look at your sales and marketing so that you focus on your core business activities, to know more visit https://ftrade.ae/business-consultancy/