Experiential marketing is an entire channel of marketing that involves any face-to-face or offline effort to raise brand awareness, create and nurture business opportunities and develop long-term customer loyalty. Marketing strategies are the backbone of every successful business. Print media, email, and digital marketing had their fair share of being at the top when reaching out to people.
In today’s business landscape, many business owners think that digital marketing is enough to survive in this competitive scene. But some think otherwise. Marketing has been around for decades. Throughout the years, we’ve seen several innovations in this industry.
Marketers started by handing out flyers to posting advertisements on paper. Then they noticed how important words were in their field. It was their primary way to connect with their audience. So they transitioned from using business English to casual English for their audience to relate more.
Other than words, their medium has also changed. From newspapers, billboards, televisions to computers and smartphones. But one thing remained constant: most marketing strategies were about formulating a set of phrases to hook people. Experience is something that naturally attracts humans. We all love experiences. Experience can be something we learn, stimulates our senses, or is personal. To some, you can’t define experience. It’s just something you feel.
How Experiential Marketing Can Help Your Business
- Build brand awareness and increase sales-Once you increase brand awareness, you also acquire loyalty in the process, ultimately bringing you more sales.
- It’s not annoying and it attracts the right people-Old marketing techniques forcefully appear in front of people. The same goes for marketing ads in the digital world. But when it comes to experiential marketing, it does none of that. It’s not even close to what common marketing strategies do.
- It increases brand loyalty-This marketing strategy produces the same goal as loyalty marketing. Wherein if this campaign is done right, it can increase customer brand loyalty.
- Free PR and word of mouth marketing-There are only three things that can drive word-of-mouth marketing for your business, good products, good service, and a creative successful experiential marketing campaign.
Although the campaign might come off as expensive, the ROI on these things usually exceeds expectations. Especially when you do it right, your campaign will be picked up by the press, and people will be taking pictures of it on social media, increasing brand awareness, customer loyalty, and sales.
At Fair Trade L.L.C we provide an in depth analysis of new growth opportunities customized for your business under over Business Consultancy division and look at your sales and marketing so that you focus on your core business activities, to know more visit https://ftrade.ae/business-consultancy/