YOUR ONE-STOP SHOP FOR E-COMMERCE
WE ARE OBSESSED WITH GROWING SALES FOR YOUR BUSINESS.
Growth is becoming harder to find. New business models are disrupting the trading norms. To be able to cut through and convert shoppers, it’s now critical for your business to stand out on the digital shelf whilst maximising reach, exposure and profitability across all online channels.
WHAT WE DO!
ANALYSIS
Insights, Analytics and Reporting are critical for understanding shopper intent signals and product performance. Our iterative process starts by defining business goals and developing a step-by-step approach to improve decision making.
We provide Shelf View Analysis, which monitors your products listed across retailers’ performance and we can give you valuable shopper and business actionable recommendations.
We run an in-depth analysis to focus on market share and shopper behaviour that will help influence our retail strategy and grow your revenue.
ADVISORY
Being Ecommerce experts, we have a fair understanding of the where and how, the listing quality and the fulfilment efficiencies required. We develop strategies and plans to help best connect with shoppers to grow sales and increase revenue.
We provide a health check audit to improve your media and business performance, whilst growing new business and the bottom line. We follow an end-to-end approach which includes the retail business, visibility and performance as well as media and marketing.
We advise on the depth of products offered, such as how many variations of a particular product a store carries, and the width of the product variety, so how many different types of products a store has available.
Our insight extends beyond managing content on eCommerce platforms such as Amazon. We create a comprehensive go-to-market strategy across your entire enterprise, identifying potential pitfalls whilst providing the relevant in-house training.
Joint Business Plan Development
We can work with you to develop the most appropriate joint commercial business plan to get the most out of your trading relationship with retail partners that covers both commercial and media elements.
ACTION
It’s tricky for brands to know where best to market their products to maximise their digital availability to drive solid sales growth. With over 70% of shoppers going directly to retailers like Amazon to start their shopping journeys, having a robust channel wide plan has never been so critical. Locking down the right retail basics is key to grow across eRetailer’s and Marketplace’s alike.
We work hand in hand with our clients at every single stage of the retail planning, optimisation and activation cycle. We always start by laying down solid foundations through everything including retail health, content, and promotion. Acquiring and retaining customers is not only about a product or service but the entire experience a brand or manufacturer provides.
Retail Fundamentals
Retail hygiene is critical for success within omnichannel retailers, marketplaces, and pure players alike. There is a series of factors that determine a company’s success on a retailer which is critical to growing visibility and sales. On retailers like Amazon, you must be “retail-ready”, otherwise any advertising strategy that you deploy will be ineffective. We can work with you to refine this approach
Media & Merchandise
We work with your business objectives from an OMNI-Channel perspective covering the most effective routes and channels for selling online. Our team of experts start by looking at the product mix and investment plan before coming up with an executional strategy that includes biddable media, content optimisation and complementary media – all the key components of the retail algorithm.
Keyword & Content Optimisation
Retail hygiene is critical for success within omnichannel retailers, marketplaces, and pure players alike. There is a series of factors that determine a company’s success on a retailer which is critical to growing visibility and sales. On retailers like Amazon, you must be “retail-ready”, otherwise any advertising strategy that you deploy will be ineffective. We can work with you to refine this approach
In-House Tools
Our eCommerce offering is powered by our internal operating system and planning capabilities. We have a proven track record of delivering successful direct, indirect, and retail end to end solutions that improves business performance for our clients. We are focused on delivering sales growth based on a series of pre-agreed KPIs.