Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts or coupons. More broadly, merchandising may refer to retail sales itself: the provision of goods to end-user consumers. Most retailers use merchandising to convert their visitors to paying customers as well as influence customer spending patterns. Merchandising is also useful when it comes to increasing brand awareness and consistency. Merchandising can be categorized according to different criteria, but the most common types are product merchandising, retail merchandising, visual merchandising, digital marketing, and omnichannel merchandising.
Merchandising creates visual consistency between multiple locations and your online presence, making your brand recognizable and retainable for customers.
The experience that customers have when they are shopping, and their overall impression of your business will be positively impacted by effective merchandising strategies
Clear and effective merchandising can directly lead to increased sales through well-designed and well-stocked product displays, clear pricing, and creating an overall comfortable shopping experience.
Benefits of Merchandising
Increased Foot Traffic
Faster Inventory Turnover
Better Use of Floor Space
Higher Customer Return Rate
Here are some effective ecommerce merchandising strategies
Clear design: Your online presence should be streamlined with minimal sidebars, flashing text, or moving parts so that customers can just focus on the products.
Simplified path to purchase: Having too many steps during the checkout process leads to abandoned carts, simplify this process as much as possible.
Easy navigation: Online shoppers should also be able to find products easily with menu bars showing different product categories and a search function with the ability to sort and filter items.
Powerful product descriptions: Instead of simply describing each product, your online product description should act as a virtual store associate and detail the benefits of every product.
At Fair Trade L.L.C we provide merchandising services to our clients. Our Merchandisers maintain and organize the store front by stocking shelves, arranging merchandise in an appealing manner, and building product displays to create a smooth shopping experience. They also interact with customers and may be called upon to assist with any tasks on the sales floor. To know more visit https://ftrade.ae/business-consultancy/