Before understanding key account management, let us understand the phrase key account. Account is a customer who gives your business by purchasing your products or services. This account may be a single person, a company, an entity, or a group of companies. Managing those accounts or process to maintain and expand the relationships with these accounts is called as key account management. The idea is to sustain and develop business relationships further so that maximum business can be obtained from the accounts. Key account management is more complicated than regular account management, but on the other hand, it is more rewarding than the latter.
Key Account Management Best Practices
Select the right accounts.
Build a dedicated team.
Consistently measure account performance.
Invest in the right tools.
At Fair Trade L.L.C we provide our clients with key account management services which include:
Developing and maintain strategic long-term trusting relationships with high volume clients to accomplish organic growth and long-term objectives.
Research key customer wants and needs.
Suggest solutions that answer client’s needs and wants.
Ensure the ordered products are delivered in a timely manner.
Serve as contact point for key customers and client’s teams.
Resolve customers’ complaints in an effective and respectful way.
Gather, report, and communicate customers’ feedback on service, technology, and product delivery.
Research and source new potential clients.
Measure, track, analyze and provide reports on key account metrics
To know more visit https://ftrade.ae/business-consultancy/