MENA is an English-language acronym referring to the Middle East and North Africa. It is alternatively called the WANA. The region is typically considered to include around 19 countries. The following countries are often included in the MENA region: Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Malta, Morocco, Oman, Qatar, Saudi…
Retail is important for every company. Some fundamentals commonly identified with respect to retail management are availability, visibility, shelf share management, category management, trade endorsement, and out of the box activities. Marketing is even more important in retail given how competitive some product categories are. Without a solid marketing strategy, you’re leaving it up to…
Customers need support before, during, and after making a sale. Customer service provides this support through information, assistance, and creating a trusting environment. This support can be delivered through many different media, like phone, email, online chat, social media, text message, and more. Customer service can be a great way to distinguish your business from…
A consultancy itself consists of an external service that companies or organizations can request, in which a team of people specialized in various areas, presents a diagnosis of the current state of the company, and in this way find optimal solutions and plans to carry out carried out, in order to manage existing conflicts, in…
Before understanding key account management, let us understand the phrase key account. Account is a customer who gives your business by purchasing your products or services. This account may be a single person, a company, an entity, or a group of companies. Managing those accounts or process to maintain and expand the relationships with these…
Merchandising is the promotion of goods and/or services that are available for retail sale. Merchandising includes the determination of quantities, setting prices for goods and services, creating display designs, developing marketing strategies, and establishing discounts or coupons. More broadly, merchandising may refer to retail sales itself: the provision of goods to end-user consumers. Most retailers…
If you’ve built a successful brand, that’s great! But now comes another important part of the process – Brand management. Brand management is a branding component that involves maintaining and bettering products, services, and brand perception. Brand management, when practiced correctly, gives cost leverage, increases customer loyalty, and establishes meaningful brand awareness. It also embodies…
Free trade zones are specific areas which offer tax, tariff, and regulatory incentives in order to attract export-oriented companies. Usually, these incentives only apply for raw materials/products that are for destined for export, if they are eventually sold to the local market, normal tariffs will apply. UAE national shoulder shareholder not required Free Zone Companies…
A free-trade zone (FTZ) is a class of special economic zone. It is a geographic area where goods may be imported, stored, handled, manufactured, or reconfigured and re-exported under specific customs regulation and generally not subject to customs duty. Free trade zones are generally organized around major seaports, international airports, and national frontiers—areas with many…
As a small-business owner, you are probably chiefly focused on growing at home. If you are thinking about growing your business overseas, there are some important things you need to think about before you take the plunge: Do your research! Before you take your business overseas, do some research into the market to determine whether…