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Tag Archives: marketing strategies

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Benefits of Experiential marketing

Business ConsultancyBy Fair Trade LLCOctober 2, 2021Leave a comment

Experiential marketing is an entire channel of marketing that involves any face-to-face or offline effort to raise brand awareness, create and nurture business opportunities and develop long-term customer loyalty. Marketing strategies are the backbone of every successful business. Print media, email, and digital marketing had their fair share of being at the top when reaching…

Sales and marketing for a business

Business ConsultancyBy Fair Trade LLCSeptember 15, 2021Leave a comment

B2B stands for ‘Business to Business’. B2B sales refers to companies who sell their products or services to other businesses, rather than to individuals. In contrast, B2C stands for ‘Business to Consumer’ and, refers to companies who sell directly to members of the public. A company that is targeting individual consumers only needs to convince…

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