Experiential marketing is an entire channel of marketing that involves any face-to-face or offline effort to raise brand awareness, create and nurture business opportunities and develop long-term customer loyalty. Marketing strategies are the backbone of every successful business. Print media, email, and digital marketing had their fair share of being at the top when reaching…
In today’s business environment, sustaining growth and profitability is never a guarantee. Technological and scientific advances shorten life cycles of products and services, business models change, and new competitors appear from outside the industry. This constant instability makes it necessary to seek new business opportunities. To do this, it is necessary to understand your company’s…
MENA is an English-language acronym referring to the Middle East and North Africa. It is alternatively called the WANA. The region is typically considered to include around 19 countries. The following countries are often included in the MENA region: Algeria, Bahrain, Djibouti, Egypt, Iran, Iraq, Israel, Jordan, Kuwait, Lebanon, Libya, Malta, Morocco, Oman, Qatar, Saudi…
B2B stands for ‘Business to Business’. B2B sales refers to companies who sell their products or services to other businesses, rather than to individuals. In contrast, B2C stands for ‘Business to Consumer’ and, refers to companies who sell directly to members of the public. A company that is targeting individual consumers only needs to convince…
Documents are a necessary evil in business transactions. Be it sale, purchase, or shipping, a single missing or incorrectly prepared document can cause immeasurable trouble for all parties involved. In shipping, goods cannot enter or leave a country unless accompanied by the necessary documents. If the paperwork is incomplete, exporters and importers can neither hand…
Retail is important for every company. Some fundamentals commonly identified with respect to retail management are availability, visibility, shelf share management, category management, trade endorsement, and out of the box activities. Marketing is even more important in retail given how competitive some product categories are. Without a solid marketing strategy, you’re leaving it up to…
Business to business, or B2B sales, is related to the selling of products and services from one business to another. B2B sales relationships are continually developing and typically have a longer lifespan, as the processes involved in closing a sale is lengthier. B2B sales include a decision making process that characteristically needs more than one…
Customers need support before, during, and after making a sale. Customer service provides this support through information, assistance, and creating a trusting environment. This support can be delivered through many different media, like phone, email, online chat, social media, text message, and more. Customer service can be a great way to distinguish your business from…
A consultancy itself consists of an external service that companies or organizations can request, in which a team of people specialized in various areas, presents a diagnosis of the current state of the company, and in this way find optimal solutions and plans to carry out carried out, in order to manage existing conflicts, in…
Before understanding key account management, let us understand the phrase key account. Account is a customer who gives your business by purchasing your products or services. This account may be a single person, a company, an entity, or a group of companies. Managing those accounts or process to maintain and expand the relationships with these…